Brian Niccol

Wall Street was buzzing Thursday about a possible merger that would amount to much more than a hill of beans

Starbucks is closing approximately 250 locations in the coming days as the coffee chain continues to prune its store count during its turnaround efforts

To mark the occasion, Starbucks launched a dedicated PSL Society merchandise collection in U.S. coffeehouses the same day

For fiscal 2026, Starbucks now expects adjusted earnings per share in a range of $2.55 to $2.65, up from its prior outlook of $2.25 to $2.45 per share

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Starbucks is expected to report its fiscal second-quarter earnings after the bell on Tuesday

Niccol, who took over in September 2024, steered the world's largest coffee chain with his "Back to Starbucks" strategy, focusing on simplified menus, shorter wait times ​and increased staffing, boosting customer satisfaction

Revenue in the Chinese mainland rose 11 percent year on year to over 823 million U.S. dollars

Coffee giant Starbucks is modifying the Starbucks Rewards loyalty program on March 10 with a new tiered structure—Green, Gold and Reserve—that introduces faster Star earning, additional perks, and expanded redemption options for its 35.5 million active U.S. members

Its plans include smaller-format stores that are 20% cheaper to build but still offer comfortable seating, drive-thru service and mobile order pickup capacity

Starbucks Sees Long-Term Growth From CEO’s Turnaround Strategy

Brian Niccol uses the jet to commute almost 1,000 miles (1,600km) from his family home in Newport Beach, California, to the firm's headquarters in Seattle