Bruce Friedrich

The point at which you are telling people that they should change their diets is the point at which things become very political,

• Friedrich admits
  Hindustan Timeshindustantimes.com/lifestyle/a…Aug 21, 09:39

Consumers love meat because it’s delicious and affordable; they are not wedded to its current method of production,

• Friedrich writes
  Hindustan Timeshindustantimes.com/lifestyle/a…Aug 21, 09:39

This book isn’t about policing your plate,

• Friedrich writes
  Hindustan Timeshindustantimes.com/lifestyle/a…Aug 21, 09:39

The products are not good enough, and all of them cost too much.”

• Friedrich explains this trend with characteristically cheery forthrightness in his book
  The Atlantictheatlantic.com/books/2026…Mar 30, 18:03

Just like a car doesn’t now need a combustion engine, a phone doesn’t need a cord, and you can take pictures without film, you can make meat without the need for live animals.”

• Friedrich says; the
  Guardiantheguardian.com/environment/20…Jan 31, 07:00

If plant-based meat or cultivated meat doesn’t reach price and taste parity, it will be because of a lack of will, not because the science doesn’t work.”

• Friedrich, head of the nonprofit Good Food Institute, which focuses on accelerating scientific research on these alternative proteins, is convinced conventional meat could be replaced
  Guardiantheguardian.com/environment/20…Jan 31, 07:00